作 品 名 称:良品铺子 · 夏日小彩盒
品 牌 持 有:湖北良品铺子食品有限公司

公 司:潘虎包装设计实验室
插 畫 設 計 師:劉 思葭 Letitia Liu
执 行 設 計 師:夏 君 Julie Xia

PROJECT TITLE : Bestore  Summer Jello Box
BRAND HOLDER : Bestore Co.,Ltd

COMPANY : TigerPan Packaging Design Lab
ILLUSTRATOR : Letitia Liu
DESIGNER : Julie Xia


良品铺子
低卡吸吸果冻 - 夏日小彩盒

這是一款充满梦幻感的3种水果口味低卡果冻组合“夏日小彩盒”,
每日低卡摄入享受轻松美丽,拥抱美好缤纷的轻甜生活。

BESTORE
LOW-CALORIE JELLY - SUMMER JELLO BOX

A combination of 3 fruit-flavoured low-calorie jelly.
Tailor-made to enjoy a sweet delight while controlling a low-calorie intake daily.

夏日水果的缤纷色彩仿佛一个美妙的梦境,让少女们沉迷,期待在彩色的梦里自由自在,期待无数的惊喜发生。
3款果冻各自颜色是粉,黄,紫,清新的色彩交融在一起,随着水果的甜蜜缤纷,交织成一片梦幻晶莹的梦境,代表着无尽的自由与浪漫的爱。


Immerse in this dreamy scene presented by the most vibrant colours of summer fruits!
The colours of the three jellies are pink, yellow, purple. Blending these fresh colours together, they are intertwined into a vibrant dreamland, bursting with the taste of freedom and romance.

客戶要求的设计风格要丰富色彩,有水果元素,以及体现通透感與梦幻感。在插画上,采用了饱和度较高的色彩,以及每個图层不同的透明度去叠加而展現出來最终的效果。

The client requested the style should be rich in colours, clammed with fruit elements, and reflect a sense of transparency and fantasy. In this illustration, higher saturated colours and different transparency of each layer are used to superimpose to present the final effect.

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